A thing of beauty can be a joy forever only if it can be seen and loved by the audience.

Episode 15 is a conversation with Tanya Khanna about her venture Epistle Communications. In the episode, we talk about the value of communication and marketing and how it helps the creator find the right kind of clients. In this world of information overload, it is difficult to find your target audience, but if you are true to your values and beliefs as a brand, the right audience will find you. Tanya also believes that if one is content with where they are and what they are doing in the present moment, then they will always attract the things that take them in the right direction.

To bring the designers and the clients close and to help bridge the gap between design, practice, and business, our next guest, Tanya Khanna, came up with a platform called Epistle Communications. Epistle provides editorial, strategic communications, marketing, and PR services within the domains of art, architecture, design, and allied disciplines.

Tanya started her journey as an architectural journalist in 2004. After working and studying in the UK, she returned to India and founded Epistle with the goal of formalizing design communications and making South Asian architecture and design more accessible to global audiences. Tanya has co-authored and edited over a dozen architectural books and monographs and has written extensively for Indian and international media. She's a GRIHA certified Evaluator with a strong commitment to sustainable design expertise, and she's served on a number of academic and professional design juries and events, including the Dezeen Awards 2021 as a juror.

You can connect with her on:

Website: https://www.epistle.co/