On today's episode of The Call Guys Podcast with Kevin Hopp and Ronen Pessar, Jed Mahrle, the Head of Outbound Sales at Mailshake, dives deep into cold emailing. Understanding the persona you are reaching out to is critical so you can "talk the talk" of your prospects.
Jed shares their strategy which involves prioritizing the hottest leads who open their emails and messages the most and engaging them in phone outreach after. He also gives quick tips so your emails don't land as spam and other ways to improve overall deliverability.
HIGHLIGHT QUOTES
A good email focuses on only one problem in a sequence - Kevin: "If you want to have a good sequence, because it's obviously not just about one cold email, nobody really books a meeting off of one singular cold email and no other activities around it."
"You have to break it down so that each email only focuses on one specific product or feature. And then that allows you to have a relevant sequence because you can focus on a new problem, a new feature for the rest of the sequence."
Tips to increase email deliverability - Jed: "HubSpot has a really good article on this of like 400 words you should remove in your sequences. If you do that, immediately you should see your open rates go up a good amount. Another one is using a domain warming tool, so there's a lot of them out there."
"But you can basically increase the engagement going on your email to make it look like to Gmail and Outlook that you have a better reputation, and as a result, you'll land in more inboxes. Removing links from your signature."
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