This episode of Hopp on Calls with Kevin Hopp is the last part of my conversation with Ryan Pereus, CEO and Founder of Superhuman Prospecting. Kevin shares how to lean into the information you do know and create topic-driven conversations with prospects. Ryan also suggests to not just cycle through lists but to analyze the best times and days you reach your prospects and micro-adjust to double down on what is converting higher.

HIGHLIGHT QUOTE

Record calls and analyze them to figure out higher conversion rates - Ryan: "One of the things we tell our clients is we are on a continuous improvement cycle every month for you. We're going to constantly micro-adjust and sharpen it based upon what we see in our results. And so we'll tag what time, day person called and then just lean towards what's converting higher."

Lean into the information you do know in a cold call - Kevin: "I always teach reps, lean on what you do know. As a rep, you have to be able to say well, I see you as someone in operations, people operations, and here is why, then you connect okay, if this is your title, here's what people operations generally talk about."

Find out more about Ryan and connect with him in the links below:

• LinkedIn: https://www.linkedin.com/in/ryanpereus/
• Website: https://superhumanprospecting.com/

You can connect with Kevin Hopp in the link below:

• LinkedIn: https://www.linkedin.com/in/khopp/

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