In the digital transformation era, employees face a dual landscape of opportunities and challenges. Embracing new technologies promises growth but also highlights a widening skills gap. Studies show automation could impact 60% of job activities. Research indicates that 38% of employees resist change, with job insecurity looming due to automation. Despite concerns, projections suggest creating 9 million new jobs by 2030 in response to technological advancements.

About Lilia Stoyanov

Lilia Stoyanov is the CEO of Transformify, a fintech expert, professor at Zigurat Business School, and an expert evaluator for Horizon 2020 at the European Commission. She has received prestigious awards including the 2013 Coca-Cola Enterprises Finance Excellence Award, the 2017 First Women Award, and the 2018 Female Entrepreneur Enterprise Award in the UK, recognizing her notable contributions to finance, entrepreneurship, and technology.

Reaching out Lilia

Linkedin https://www.linkedin.com/in/lilia-stoyanov-fcca-41972b14/

Insta https://www.instagram.com/transformify2320/

Transformify Website https://www.transformify.org/

What We Discussed in the Episode on the People Side of Digital Transformation:

- Key Challenges in Workforce Preparation for Digital Transformation - How to Assess Employee Digital Readiness: Practical Tips for Companies - Building a Culture of Continuous Learning for Embracing New Technologies - Balancing Innovation and Operational Efficiency: Strategies for Digital Transformation - Effective Strategies for Upskilling and Reskilling Employees in the Digital Age

Recommended content on digital transformation

• The Innovation Paradox: Experiment and Fail Fast

• Building a Customer-Centric Culture: Embracing Agility and Innovation

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About the Growth Hacking Culture Podcast

The Growth Hacking Culture Podcast is a series of insightful interviews with prominent experts on mindsets, skills and mental resources to grow individually, lead motivated teams and create human-centric work cultures. These episodes are about thought provoking ideas to scale up and growth hack human-centric and performing work cultures. Hosted by Ivan Palomino.