Marketing in a Recession: Preparing and Prioritizing

Corporate Caffeine with Dacia Coffey

Sep 21 2022 • 34 mins

Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. Some believe we are there already, while others think we still have some time.

Honestly? From the perspective of marketing in a recession and learning how to market in a recession, it's irrelevant.

Change will always be part of this crazy world. But, here's the good news: Anytime there is change, there is an opportunity to prepare to be the best version of yourself and business.

That’s why today’s topic is focused on Preparing and Prioritizing in a Recession.

Today, we will dive deep into this topic today and discuss:

- Values you need to hold onto

- How to prepare for a recession

- The importance of customer relationships

- Prioritizing customers

- Changing priorities

- Late-stage business deals and sales cycles

- Prioritizing the ‘easy’

- How to make the right cuts

Curious about how to market in a recession?

Schedule a time to talk with a marketing expert HERE: https://bit.ly/3xhEgWM