Today on the podcast, I speak to Jane Allan, founder of Finery - a range of unique ready-to-pour low and no alcohol cocktails. Finery is here to voice moderation. Since 2019, Finery's mission is to reshape Australasia's drinking culture with low and non-alcohol alternatives. You’ll find Finery on shelves in New Zealand's largest supermarket chains and specialty liquor outlets as well as in their online store.

Jane’s background is in finance and commercial property. After going through a health and fitness journey in late 2018, Jane couldn’t find anything that ticked the boxes for what she wanted in a refreshing, but healthier cocktail and she found herself thinking more and more about creating a beverage of her own. With no previous experience in FMCG, Jane reached out to people in the industry and step-by-step – including a few setbacks – her vision started to gain traction.

What intrigued me about Jane's journey was the idea of starting a self-funded FMCG brand from scratch, family owned with no corporate backing. In a relatively short time, she has developed and launched a product that is now competing with big brands and going from strength to strength.

For more information about Finery and their delicious low and no alcohol cocktails visit finerycocktails.co.nz or follow along with the Finery journey on Instagram @finerycocktails

I know you will love my kōrero with Jane as much as I did.

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Thank you to Bookety Book Books who are the sponsors of this episode and the first ever sponsors of this podcast. Thank you Mandy and Bookety for your support.

Super Creative listeners can enjoy a 10% discount on their next order at www.booketybookbooks.co.nz – use the code SUPER2023 at checkout. Discount code cannot be used in conjunction with other offers. Valid for one purchase per customer. Code expires 30th of November 2023.

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