Generative AI is redefining the visitor experience for attractions as we speak, and the lessons learnt are key to other tourism players like hotels, tour providers, and MICE organisers.

We spoke with Kevin McNulty, CEO of NetWeave Social Networking and Board Member of the Florida Festivals and Events Association, about how generative AI is providing attractions businesses with some exciting new opportunities in customization, providing new ways to engage visitors and generate additional revenue.

Some key takeaways you can expect include:

• Ways you can use generative AI to personalise the visitor experience
• How to create an AI voice clone
• Some tools to help you get started

If you are a tourism business and you’d like to learn more about how Tcube can support you in your transformation journey, reach out to the team via the interest form: https://go.gov.sg/tcubecommunity