How can generative AI tackle challenges for the hospitality space? Many hotels and resorts offer a wide range of services and amenities but are undiscovered by guests. By leveraging customer data, generative AI can create relevant and personalised upselling opportunities that are sent directly to guests’ mobile phones. Best of all, it’s completely automated.

We spoke with Adir Ron, Chief Marketing Officer at hospitality guest experience platform Duve, about how generative AI can be used during the pre-arrival, check-in, and post-stay phases of the guest experience journey. Some key takeaways you can expect include:

• Using data to come up with creative upselling opportunities,
• Automating relevant upgrade suggestions,
• Helping staff identify the most important guest queries,
• And increasing positive guest reviews.

If you are a tourism business and you’d like to learn more about how Tcube can support you in your transformation journey, reach out to the team via the interest form: https://go.gov.sg/tcubecommunity