Before There was Lululemon, There was Annie Appleby

The Yoga of Money

Aug 7 2013 • 57 mins

Do you dig how you look doing your downward dog? Well, thank Annie Appleby for your rockin’ yoga look. That’s right. Before Lululemon and Yoga Force, there was Annie Appleby. She single-handedly revolutionized the yoga garment industry. As a yogi back in the 80’s, Annie was frustrated by the lack of stylish, comfortable yoga clothes available in department stores. Her solution? To found her own company: Yoga Force. Founded in 1995, Annie’s clothing and her patented A-Line Mat have been carried by more than 350 retailers worldwide. She’s also credited for dressing Dharma of “Dharma and Greg” and Helen Hunt in “Mad About You”. Always evolving, Annie has just partnered in recent days with Vermont-based Carved Solutions to create an eco-friendly line of luxury products designed to indulge the senses and let you linger in the moment. Don’t miss hearing this compelling story of going from “rags” to yoga couture.