Fashion Fix: Fashionable Face Masks with Smruti Sriram

Beauty Fix with Naomi Shimada

Aug 14 2020 • 32 mins

Can face masks be sustainable and stylish? Model Charli Howard meets the woman on a mission to make masks functional, fashionable and ethical.

Smruti Sriram is the entrepreneur behind the Great British Designer Face Coverings project, bringing together big name designers and emerging talent, to produce reusable masks with profits going to charity.

She's also the CEO of Bags of Ethics, a family business that made its name making reusable tote bags for the high street and high fashion alike.

Presenter: Charli Howard Producer: Kirsty McQuire Editor: Rebecca Stratford & Nicki Paxman

Image: Presenter Charli Howard wearing a fabric face mask (producer's own)

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