Unlock the marketing mysteries behind a lucrative painting business with the guidance of Aaron Hockel from AltaVista Strategic Partners. My conversation with Aaron is a treasure trove of marketing savvy—from the transformative power of AI in cultivating Google reviews to the unexpected impact TikTok could have on your business. We dive into the nitty-gritty of digital advertising's evolution and how you can remain at the forefront, with Aaron generously sharing concrete strategies for crafting genuine customer feedback and navigating the online marketing landscape.

Reinvigorating relationships with past customers isn't just good practice—it's a goldmine. In this episode, I reveal the surprising benefits of reactivation campaigns, demonstrating how even a minimal uptick in engagement from your email list can lead to new estimates and work orders. We discuss the art of leveraging your existing clientele to upsell services, and how sustaining a steady workflow through the off-season can be critical for maintaining a talented and loyal team. It's about more than just keeping the lights on; it's about building a brand that professionals want to be associated with.

Transparency isn't just a buzzword; it's the cornerstone of successful marketing. We shed light on the importance of clear, detailed reporting from marketing companies and how utilizing tools like UTM tracking can demystify the customer journey. Aaron and I swap stories that illustrate the significance of aligning traffic with conversions, ensuring that every marketing dollar is pulling its weight. And for those eager to join the conversation, I invite you to connect with AltaVista Strategic Partners or dive into the 'Grow your Painting Business' Facebook group, where the collective wisdom of fellow entrepreneurs awaits.