Are you curious about how influencers and creators can bring value to their brand partners? Kati Hammon from Purple PR joins us and answers questions like:

• What does “value” look like to brands?
• If a brand partner wants great content (UGC), what do you look for in influencers? (Example: DSLR photos or iphone photos)
• If a brand partner wants to access an influencer’s audience, what do you look for in creators?
• What makes a successful influencer campaign?

Kati Garcia-Hammon is a seasoned digital marketer with nearly a decade of experience leading social strategy in the luxury hospitality space. Kati has worked in Chicago, Los Angeles, and Miami developing campaigns that drive growth, visibility, and tangible results. T

hroughout her career she has worked with illustrious global brands including The Ritz-Carlton and EDITION hotels, and currently oversees the digital department at PURPLE.

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