We like to think of ourselves as rational people, but often our actions can prove the opposite. Even with training, education, and experience, investors still make decisions that can go against their best interests. We may not be able to eliminate our emotional response to our personal finances and investing but we can be aware that these responses exist in all of us, recognize them, and make informed decisions based on our understanding. Today we discuss behavioral finance and how it affects our approach to investing and retirement prep.

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Advisory services offered through MasterPlan Retirement Consultants, Inc., a Registered Investment Advisor in the state of Georgia. Insurance, tax and commodities services offered through Fricks and Associates, Inc. dba MasterPlan Retirement Consultants.  The aforementioned are affiliated companies.