Episode 74: COMMERCIALS with Chief Creative Officer Brandon Rochon

Brandon Rochon is the Chief Creative Officer (CCO) at HZ Ad Agency. He moved to Atlanta a couple years back from Los Angeles where he was CEO and chief creative officer at Kastner & Partners, heading up creative for the shop’s longtime partner Red Bull. He joined independent Atlanta agency Hothouse as its executive vice president, head of creative and is now at HZ. He has worked with some of the biggest brands, including leading the Samsung account for Leo Burnett, Coca-Cola for Ogilvy Paris and working with Absolut Vodka, McDonalds, PlayStation, Heineken and Nissan at TBWA\Paris. *In the podcast episode, we talk about: * * The 5 P’s in Advertising and how knowing them can help in your script analysis * Ad Agency’s view of AI and using it in voice over * What role the VO plays in commercials * What a “natural, authentic voice” means, from an agency perspective * The life cycle of an ad and where VO fits CLICK HERE for 15% off a Voice123 Membership ($359 tier and up, for first-time members) - https://bit.ly/3uPpO8i Terms & Conditions - https://docs.google.com/document/d/1CcYMkdLxWfbmwbvu-mwaurLNtWYVpIBgkJpOQTYLDwc/edit?usp=sharing *LET’S CONNECT! * facebook.com/atlantavoiceoverstudio instagram.com/atlantavoiceoverstudio twitter.com/atlvostudio tiktok.com/@atlantavoiceoverstudio YOUTUBE: https://youtube.com/atlantavoiceoverstudio Atlanta Voiceover Studio & ProVoiceoverTraining's Classes & Workshops www.AtlantaVoiceoverStudio.com www.ProVoiceoverTraining.com **Sign up for FREE weekly VO tips: https://bit.ly/AVSemail