How important is authenticity to a person, to a business leader, to a brand? According to Katie Martell, it’s absolutely crucial. In this episode of The Cheat Code Podcast, co-hosts Josh Wagner and Justin Gray welcome Katie – an “unapologetic marketing truth teller” – to discuss her cheat: unabashed authenticity.

Staying true to oneself goes beyond branding and leadership, particularly in the context of social issues and movements. Katie, Josh and Justin discuss how companies are grappling with the need to be authentic in their messaging and actions. They also talk about challenges leaders face when trying to balance authenticity with the traditional expectations of professionalism and the evolving expectations of employees, especially in younger generations, who are increasingly seeking workplaces that align with their values and allow them to bring their authentic selves to work.

The interview also explores how companies can navigate shifts toward greater authenticity and the potential for brands to turn negative feedback or call-outs into opportunities for growth and transparency.