Does success in B2B sales come down to having a natural aptitude for it or having the right training? According to Triple Session CEO Matt Doyon, this isn’t an either or question. It takes both. Matt says proper sales training often falls off after the initial onboarding process is over – and that’s a huge mistake, especially when it comes to building teams capable of seeing long-term success.

Over the years, Matt developed a 3-step methodology to power his own sales performance. On this episode of The Cheat Code Podcast, he joins co-hosts Justin Gray and Josh Wagner to break it down. The best part? This methodology can be applied anywhere beyond sales, and both personally and professionally. During their conversation, they also touch on strategies for overcoming sales challenges, the importance of collaboration, and the significance of ongoing improvement in the business landscape.