I desperately want to read Bert Bassett's book.

Alas, he hasn't published one (yet?) so I downloaded as much information from his brain as was possible in this 30-minute episode.

While working at eBay, Bert built a successful side hustle selling cat toys online. 15 years later, that gig is still earning him a handsome profit. All it takes is an hour per day.

A few highlights from our conversation:

• One of the best explanations of Jobs To Be Done (he never used that term or any other jargon) and how he applied it in practice.
• His unique business philosophy and how he set up a profitable online store to suit his lifestyle.
• Hard-won practical tips for winning on marketplaces like eBay and Amazon FBH.

Bert's website: cat-mat.store/