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In the latest Rock My Restaurant podcast episode, the hosts spoke with fractional CMO Anna Tauzin about key strategies for growing restaurant brands on tight budgets. She discussed leveraging fractional executives to access high-level expertise affordably, engaging micro-influencers for targeted and cost-effective marketing, embracing platforms like TikTok and Instagram to attract Gen Z, collaborating with local businesses, utilizing user-generated content, implementing loyalty programs, and optimizing online presence. By thinking creatively and implementing these budget-friendly tactics, restaurants can effectively grow their brands without major expenditures, as Tauzin, the hosts, and other experts explore throughout the insightful conversation.
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