In this bonus episode of Vibrant Basin, host Shayna Jones speaks with Nelson-area graphic designer and illustrator Keiko Lee-Hem. Supported by the work of painter Abby Wilson, Keiko created the gorgeous Vibrant Basin logo.

Keiko is a self-taught designer with a fine arts background. She discusses her holistic approach to design work by drawing parallels between her creative life and her life on the land she shares with her multi-generational family.

Keiko explains that work/life balance is baked into her business structure. “I used to respond quickly to what clients wanted, but I found that I can give better value when I slow down and understand the challenge. I can create deeper results, and the process feels more authentic.”

Find more about Keiko at keikocreative.com and on Instagram, and at iilo Creative Alliance (iilo.ca), a woman-led collaborative design collective.

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