In this episode, Co-Founders Anika Chabra & Jennifer Siripong Mandel discuss their company Root & Seed and its mission to end the loss of tradition. As a social enterprise advancing intergenerational and culturally sensitive work, both Jennifer and Anika share what digging deep means to them and how the richness of their histories and its stories, along with those of the families they engage with, led them to where they are now both personally and professionally. While honouring the past and nurturing the future, the Co-Founders remind the audience to never stop exploring the past, to evolve, listen and lead without a solution in mind. Anika and Jennifer offer insight into the ongoing development of their start-up, noting there is value in purpose, feedback, perseverance, being grounded, and celebrating successes.

Anika Chabra & Jennifer Siripong Mandel are founders of Root & Seed, a startup disrupting the culture and preservation space.  After working in advertising for two decades and together for five years, they were motivated by very different reasons to rediscover their cultural roots and came together to harness the age-old power of storytelling with intuitive technology to help people claim, honour, and document their unique family stories and traditions. Two years into their entrepreneurial journey, Root & Seed has expanded to include The Root & Seed Podcast, a mobile web app, and physical products. In addition, Root & Seed is entering the B2B consulting space, and Anika & Jennifer are advocates for inclusivity in the workplace, having often been the only women of colour in boardrooms and workspaces.