Purpose-Driven Business: A Conversation About the Movement for Democratized Goodness

Speaking of Purpose

Oct 14 2021 • 33 mins

Guest: Bryan de Lottinville, Founder and Executive Chairperson, Benevity.

Business is now our most trusted institution. Employees look to their workplaces to address social issues, and consumers increasingly support brands based on their actions as much as their products. As the role of business in society changes, it takes genuine leaders to challenge the status quo. One such leader is Benevity’s Founder, Bryan de Lottinville. On this season’s final episode, he joins us to reflect on how he developed the idea of bringing Goodness to the corporate world, and how purpose has changed from a top-down mandate to a democratized process of personal, authentic action.

Listen to Ep. 5 to learn more on ESG and the future of business

2021 Edelman Trust Barometer
Read Sona’s LinkedIn article “Keep being different”
Learn more about B Corps
2021 State of Corporate Purpose Report
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