Ron Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed:

1:52 - The beginning of MyObvi: How three friends wanted to build their own brand

8:41 - How they used scarcity and social proof to create FOMO

10:53 - Journey till 200K

13:35 - What changed at $1mn revenue

14:50 - What changed at $10mn revenue

15:49 - What they different from $10-30Mn revenue

17:01 - How do they build a community as an ecommerce company?

18:48 - Mental models to grow Instagram organic

21:04 - How everyone is a CEO at My Obvi

Key links

My newsletter to get 10 best learning from all these podcasts: https://aazarshad.com/newsletter/

Ron's Tweet thread on his business: https://twitter.com/obviceo/status/1509933638154133513

Check out Myobvi

Ash is a great follow to learn performance marketing: https://twitter.com/ashvinmelwani