How Product-Led Content Drove Sparktoro's Higher Retention
In this episode, we discussed how to launch product-led content.
Discussion timestamps:
2:17: How to think about job switching as a marketer
7:10 - How Amanda drove product-led content with Sparktoro
12:11 - The challenges with product-led content
16:39 - How to think about content when you are creating a category
26:36 - Her hot take on A/B testing
Links:
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