Jon Macdonald shared his CRO stories and mental models to improve your conversion rates.

We discussed:

1:00 - Intro

1:20 - How his process is different from other CROs

5:36 - What is continual optimization?

7:54 - Why best practices are for beginners?

15:02 - Scientific method vs silver bullets

20:18 - Why should you stop marketing when someone becomes a lead?

24:06 - How to use email marketing the right way?

Key Links

• Jon MacDonald's website: https://jonmacdonald.com/
• The Good's website: https://thegood.com/
• Opting in to Optimization book
• My Twitter & LinkedIn