In today’s episode our host Nikki speaks to Jillian Bullock, the LinkedIn Ninja Down Under to discuss using LinkedIn effectively.

Jillian touched on her own marketing journey as well as discussing the do’s and dont’s of LinkedIn.

With the pandemic leaving a lot of our work presence online we discussed the importance of having a LinkedIn profile, why you need to always think about a back up for your data and where the world is going with personal / professional branding - Remember: everything you comment or post shows on your news feed.

Nikki also got a few personal tips to spruce up her own LinkedIn Page: http://linkedin.com/in/nikkipak.

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Find out more about Jillian and the LinkedIn Ninja Down Under.

Website: https://linkedinninja.com.au/

Linkedin: https://www.linkedin.com/in/jillianbullock

Instagram: https://www.facebook.com/linkedinninjadownunder

3 Career Takeaways

1. How to make the LinkedIn algorithms work for you. (06.51)
2. Remember LinkedIn is owned by Microsoft and controls your data like any other social media platform. (13.55)
3. We discuss the rise of inspirational quotes on LinkedIn followed by the obligatory “This isn’t Facebook!" response - is this good or bad? (35.18)

Thank you to all of our listeners so far. If you like what you hear please subscribe and give us a review.

Winning in Work is about turning the workplace from rat-race through career coaching, training, development and well-being. Whether you are an organisation looking to create a better workplace culture or an employee looking to advance in your career - check out www.winninginwork.com