Episode Notes

In this conversation, we had the opportunity to interview Justin Ulrich, VP of Marketing at Evocalize, a tool that helps automate paid digital local marketing based on local data. Justin shares his marketing journey and how he transitioned to Evocalize. He also discusses successful marketing campaigns and the challenges faced by restaurants in marketing. Justin explains how Evocalize helps restaurants improve their digital marketing effectiveness and reduce time spent on managing ads. He also shares the process of getting set up with Evocalize and the ROI that clients can expect. The conversation concludes with a discussion on marketing strategies and the importance of quantity and consistency in marketing. The conversation covers the topics of creating and repurposing content, as well as future plans for Evocalize.

Takeaways:

• Creating long-form video content is challenging but can be repurposed into various forms of content.
• Different people consume content in different ways, so it's important to create content in various formats.
• Evocalize plans to expand its marketing capabilities to serve smaller businesses and enter new industries.
• Changes in lead generation regulations will require businesses to generate their own leads, creating opportunities for Evocalize.

Timestamps:

00:00 Introduction and Overview 02:41 What is Evocalize? 04:09 Justin's Marketing Journey 06:33 Transition to Evocalize 09:05 Successful Marketing Campaign 12:23 How Evocalize Helps Restaurants 16:49 Challenges Faced by Restaurants in Marketing 18:39 Improving Digital Marketing Effectiveness 22:56 Process of Getting Set Up with Evocalize 26:19 ROI for Evocalize Clients 28:26 Marketing Strategies for Evocalize 34:16 Importance of Quantity and Consistency in Marketing 37:07 Promoting Content and Learning from Feedback 40:15 Creating and Repurposing Content 45:43 Future Plans for Evocalize