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David Price leads the 3rd generation of a family that invented the membership warehouse club, PriceClub (now known as Costco).  As Chief Transformation Officer, David helps lead the family's foray into LAC markets, under the brand PriceSmart, first established in Panama in 1996 and now present in 13 countries.  Balancing the lessons learned by family before him with the new challenges of e-commerce, global retailing and convenience chain competition, David Price must find a way to thrive in markets that also embrace the old and the new.  After listening to David Price for an hour, you cannot help but be convinced of the firm's inevitable continued success.