Episode 14 – The Importance of the Sales Narrative Structure

Sales narratives: organizing, presenting and engaging your content in a way that gets results. Our panelists begin with the dissection of the famous Zuora presentation model (among others) and determine what aspects work for buyers and why. We review how and when to include research, third party information, trends in the clients' business and then how you can tell your story for the ''solve'' your sales team can provide to the client for their objectives and pain.

Resources:

• The 5 Elements of a Brilliant Sales Narrative (Zuora): https://medium.com/@syantikaika/the-5-elements-of-a-brilliant-sales-narrative-4f4853ecf2d4
• The Hunt Big Sales Authority Arc: https://www.huntbigsales.com/blog/the-hunt-big-sales-authority-arc/

To learn more about our panelists or to contact them, visit:

Monique de Maio

Founder & CMO, ondemandCMO

https://www.ondemandcmo.com/

https://www.linkedin.com/in/moniquedemaio/

Mark Kennedy

President, Terakeet

https://terakeet.com/

https://www.linkedin.com/in/markkennedydrive/

Tiffany Olson

President, CEO & Board Member

https://www.tiffanyolson.net/

https://www.linkedin.com/in/olsontiffany/

Tom Searcy

Founder & CEO, Hunt Big Sales

https://www.huntbigsales.com/

https://www.linkedin.com/in/tomsearcy/