Episode 14 – The Importance of the Sales Narrative Structure
Sales narratives: organizing, presenting and engaging your content in a way that gets results. Our panelists begin with the dissection of the famous Zuora presentation model (among others) and determine what aspects work for buyers and why. We review how and when to include research, third party information, trends in the clients' business and then how you can tell your story for the ''solve'' your sales team can provide to the client for their objectives and pain.
To learn more about our panelists or to contact them, visit:
Monique de Maio
Founder & CMO, ondemandCMO
President, CEO & Board Member
Founder & CEO, Hunt Big Sales