The Importance of the Sales Narrative Structure

The Big Sale Illuminati

Jul 27 2023 • 40 mins

Episode 14 – The Importance of the Sales Narrative Structure

Sales narratives: organizing, presenting and engaging your content in a way that gets results. Our panelists begin with the dissection of the famous Zuora presentation model (among others) and determine what aspects work for buyers and why. We review how and when to include research, third party information, trends in the clients' business and then how you can tell your story for the ''solve'' your sales team can provide to the client for their objectives and pain.

Resources:


To learn more about our panelists or to contact them, visit:


Monique de Maio

Founder & CMO, ondemandCMO

https://www.ondemandcmo.com/

https://www.linkedin.com/in/moniquedemaio/


Mark Kennedy

President, Terakeet

https://terakeet.com/

https://www.linkedin.com/in/markkennedydrive/


Tiffany Olson

President, CEO & Board Member

https://www.tiffanyolson.net/

https://www.linkedin.com/in/olsontiffany/


Tom Searcy

Founder & CEO, Hunt Big Sales

https://www.huntbigsales.com/

https://www.linkedin.com/in/tomsearcy/

You Might Like

The Ramsey Show
The Ramsey Show
Ramsey Network
Marketplace
Marketplace
Marketplace
CREATIVO
CREATIVO
Roberto Mtz
Jocko Podcast
Jocko Podcast
Jocko DEFCOR Network
Motley Fool Money
Motley Fool Money
The Motley Fool
The Prof G Pod with Scott Galloway
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
Morning Brew Daily
Morning Brew Daily
Morning Brew
Think Fast Talk Smart: Communication Techniques
Think Fast Talk Smart: Communication Techniques
Matt Abrahams, Think Fast Talk Smart
Money Guy Show
Money Guy Show
Brian Preston and Bo Hanson
The Economics of Everyday Things
The Economics of Everyday Things
Freakonomics Network & Zachary Crockett
PBD Podcast
PBD Podcast
PBD Podcast