How People Perceive Aesthetic Designs

Psych Papers

Jan 5 2024 • 23 mins

Joseph Tajaran (Designer & Chris’s friend) and Chris Cole (Psych PhD) go over how aesthetics impact functionality in design. More specifically, they go over the aesthetic-usability effect and specific examples of how this happens in design:

  1. Contour Bias: people are biased towards curved over sharp forms
  2. Ockham’s Razor: the philosophy of leveraging the smallest amount of elements
  3. Signal-to-Noise Ratio: maximizing the most functional elements of a design.

Check out the video version of this episode on YouTube.

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