Shantel Goodman-Luckett, Chief Experience Officer for the National Association for College Admission Counseling, shares her insights on how associations can empower their members and enhance the overall membership experience.

She discusses how NACAC implemented programs and resources to cater to all types of members, from the next generation of college admissions counselors to counselors that are retiring soon. Shantel shares what it was like to make the transition into this new role, and how she gained perspective after watching her daughter go through the college admission process. She highlighted how important it is for association professionals to speak directly with the membership to truly be able to serve them and understand their needs.

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