Why is Every Celebrity Starting a Skincare Line? CPG UPDATE

Pivot or Die

Nov 10 2022 • 16 mins

From Hailey Bieber to DJ Khaled - why is every celebrity starting a skincare line? 2020 was all about celebrity makeup lines/brands and now 2022 seems to be the reign of the celeb-backed skincare products. In this episode we discuss why this trend is happening and what products are authentic and which are a cash grab.

CPG Unwrapped is the leading podcast for Entrepreneurs and Creators who have product-based businesses. We help CPG entrepreneurs to grow authentically and build their businesses to sell.

Listen as we dive deep into revealing and judgment-free conversations about the journey of entrepreneurship and the realities of launching a successful product and brand. Co-Hosts Rebecca Rochon and Alejandro Quinteros interview top CPG entrepreneurs and discuss what “making it” really means in the highly competitive product marketing industry.

Unwrapping the realities of growing a product line.

We talk Food. Beverage. Beauty. Apparel.