In this episode of CannaBiz Conversations, host Sean Welsh interviews Seth Yakatan, a prominent figure in the cannabis industry. Seth shares his cannabis origin story, recounting how he first discovered the plant in college and later realized its therapeutic potential through his work in the biopharmaceutical industry. He discusses his fascination with GW Pharmaceuticals, a company that successfully transformed cannabis into an FDA-regulated medicine. This engaging conversation sheds light on the journey that led Seth to become a respected figure in the cannabis space.

[00:03:17] Late bloomer and cannabis use.

[00:04:18] Cannabis use and legality.

[00:09:03] Investment strategy and failures.

[00:13:57] Frustration and finding success.

[00:19:18] Cannabis industry's future and challenges.

[00:20:48] Challenges in the cannabis industry.

[00:24:12] Social justice inequality in cannabis.

[00:29:17] Cannabis legalization and conspiracy theories.

[00:32:25] Sensitization of cannabis with kids.

[00:35:42] Authenticity and LinkedIn growth.

[00:38:48] Using social media for business.

[00:42:49] Honest voices in the industry.

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