There’s seldom a more admirable sight in FMCG than a relentless desire for the best; it’s a trait worth its weight in gold.

James Dashwood Chase is an entrepreneur with pedigree, and his CV speaks volumes - Co-Founding Chase Distillery, Willys Apple Cider Vinegar, and Founder now of men’s health brand Baz & Co.

Joining Jamie Holtum this week on You, Me & CPG, James explains what drove their family farm’s successful diversification, how they built a brand that caught Diageo’s eye, and how to capitalise on a market that’s never been more perfect for men’s wellness.

This episode covers

• James’ family farm and their relentless desire for the best
• The unique dynamic of working with family
• Chase Distillery’s rise, and subsequent Diageo takeover
• Being in business for a good time, not a long time
• Sustainability’s value at the heart of brands

Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/
Haines McGregor: https://www.linkedin.com/company/haines-mcgregor/
https://www.instagram.com/hainesmcgregor
James Dashwood Chase: https://www.linkedin.com/in/jchasedistill/
Baz & Co.: https://bazandcoskincare.com/
https://www.linkedin.com/company/baz-co/

Learn more and follow the journey at: https://www.hainesmcgregor.co.uk/