Navigating International Amazon Advertising: Insights from Gabriel Cáceros at BetterAMS
#026 - Gabriel Cáceros joins host Justin Nuckols to discuss the international side of ad management on Amazon. They focus on the differences between advertising on Amazon in the US and in countries like Mexico. Gabriel explains that Amazon Mexico is one of the fastest-growing marketplaces and highlights the unique advertising strategies and opportunities available in these international markets. He emphasizes that while the conversion rates may be lower in international marketplaces, the CPCs (cost per click) are significantly cheaper, making it a favorable environment for advertisers. Gabriel also discusses the importance of brand awareness campaigns and the effectiveness of ad types like sponsored display and sponsored brands video in driving brand recognition and sales.
Key Takeaways:
- International marketplaces like Amazon Mexico offer cheaper CPCs compared to the US, making it a cost-effective advertising opportunity.
- Conversion rates may be lower in international marketplaces, but the lower CPCs can still result in a good return on ad spend (ROAS).
- Brand loyalty is strong in international marketplaces, with consumers often searching for specific brands rather than generic product keywords.
- Sponsored display and sponsored brands video are effective ad types for generating brand awareness and capturing customer attention in international markets.
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