#040 - In this episode, Emery Robbins (Sr Account Director & Head of Partnerships) and Destaney Wishon (CEO & Co-Founder) unpack Amazon's advertising and its impact on your spot in the organic search lineup. They're laying it all out, using a real-deal case study to show how BTR Media's approach to picking just the right keywords can make all the difference in your campaigns. This episode is packed with down-to-earth advice on making your brand more noticeable and improving your organic Amazon rank.
Some Key Takeaways:
- Getting to the top of the Amazon charts is all about knowing how your ads and where you pop up in searches play together.
- Winning the campaign game is mostly about zoning in on those keywords that perform best for your brand.
- Even if you're not splashing the cash, putting your money on exact match campaigns can help keep you in the bestseller spot.
- Being smart with your ad budget, knowing when to spend more or cut back based on your organic rank, is crucial for balancing things out.
- Quick to adapt campaigns mean you can stay ahead of the game, making sure your brand keeps its visibility and place on the shelf.
Resources:
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