In today’s day and age, data privacy and security are just as important as insights themselves. Arguably more so. A bad insight may reduce the performance of one particular campaign or result in a product or service that misses the mark. Bad data security on the other hand. That can result in significant financial loss for the business, and worse, their customers.

Host today of Now that’s Significant Michael Howard, is joined by Monica Bush, the Vice President of Information Security and Chief Information Security Officer at Tango. Tango are a leading incentives and payments company specializing in payment and reward-delivery technology.

Monica plays a role in overseeing the company's information security, reporting directly to the CTO. With over two decades of IT experience across various industry sectors, Monica has a strong background in developing corporate and product security programs.

On the episode...

Monica was truly energized to explore the intersections of information security, privacy, and market research. She set out to guide listeners through a thought-provoking journey, drawing parallels between the protections during the lifecycle and flow of data used in marketing research and something as ubiquitous as the lifetime cost of plastic disposal. And really asking ourselves the question “What is the true obligation of protecting data throughout its entire lifecycle of use?” This concept, often referred to as protection or defense in depth, is crucial in our digital age. It's not just about safeguarding data at one point of use but ensuring its confidentiality and integrity every step of the way.

Everyone’s talking about data security and privacy in market research, and it is a critical theme. Information security, which is my particular area of expertise, is a big part of that.

We hope you enjoy the episode.

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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.