Dive into the nitty-gritty of profitable goal setting with Jeff Luther in the latest episode of Service Business Blueprint. Uncover why chasing revenue won't cut it, how to enjoy current achievements, and Jeff's own fiscal strategies for 2024 in this crystal-clear guide tailored for service entrepreneurs. Stay flat to stay sane!

Jeff emphasizes the importance of prioritizing profit over revenue, cautioning against being solely driven by ambitious visions and the potential downsides of not processing emotions. He criticizes the obsession with chasing revenue without considering its impact on the business. Jeff advocates for a flat revenue goal and highlights the need to adapt to market conditions. He reveals his personal strategy of aiming for a 17% profit margin and emphasizes that a focus on profit ensures the well-being of the organization.

pssssh.... you want to make changes in your business? > Go here for a free resource on how to make critical decisions in your business