The buzz: “To ensure ongoing product innovation and closer consumer relationships, consumer goods manufacturers must re-imagine their business and take advantage of new technologies” (digitally.cognizant.com). With the IoT market expected to top $500 million by 2023, SAP asked consumer products executives how IoT adoption can solve their business challenges. Those who understand IoT applicability reported the real value of IoT is in supply chain processes. The experts speak. Don Gordon, SAP: “Not fare well, but fare forward, voyagers” (T.S. Eliot). Mike Quindazzi, PwC: “Humans are the lowest-cost, 150-pound, nonlinear, all-purpose computer system which can be mass-produced by low-skilled labor” (NASA). Carol Mackenzie, SAP: “The credit belongs to the man who is actually in the arena…if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls….” (T.Roosevelt). Join us for Vision to Value: IoT in the Consumer Products Industry.