Ep. | 29 Behind the Treats: Meet Justine from Zeke's Barkery

PAWSITIVE PROFIT | Dog Treat Business, Healthy Dog Treat Recipes, Sell Dog Treats Online, Guaranteed Analysis

Mar 12 2024 • 22 mins

📺 WATCH the VIDEO on YouTube : https://youtu.be/tc8QqVsYN_s 📝 Hello Profiteer! Pawsitive Profit: Meet the Baker - The Story of Zeke's Barkery

In this episode of Pawsitive Profit, host Kara Brothers introduces Justine, a foundational member of the Dog Treat Baker Facebook group and the owner of Zeke's Barkery. Justine shares the heartfelt story behind starting her dog treat business, spurred by her dog Zeke's diagnosis with bone cancer and subsequent crossing over the rainbow bridge. She delves into the challenges of getting the business licensed, the learning curve involved, and how she involves her daughter, Ruby, in the baking process. The conversation also covers navigating state regulations, the variety and appeal of the treats offered, and the importance of special touches like a bakery case at events. Justine emphasizes the value of direct community engagement through craft fairs and the potential for expanding into wholesale. The episode also briefly touches on the technical side of running a small business, such as leveraging Square for sales transactions and the benefits of having a simple online presence.

You can follow Zeke's Barkery on Facebook - https://www.facebook.com/ZekesBarkery Instagram - https://www.instagram.com/zekesbarkery/

Shop their website https://zekes-barkery.square.site/?fbclid=IwAR3hLdAfe9GJ6XVmJLoxFXIVkK8p3DWsqClBCUO1LrofDuN_ZoNYZwVHol4

I hope this episode blesses you!

Woof! Kara

00:00 Welcome to Pawsitive Profit: Meet the Baker Series 00:12 Introducing Justine: A Founding Member's Journey 00:52 The Birth of Zeke's Barkery: From Hobby to Business 04:12 Navigating the Business: Licensing and Regulations 09:05 The Art of Dog Treat Making: Creativity and Sales 13:48 Engaging with Customers: Events and Sales Strategies 17:32 Expanding the Business: Online Presence and Future Goals 21:19 Closing Thoughts and Social Media Shoutouts

💼BUSINESS INQUIRIES: support@pawsitiveprofit.com __________________________________________________________________

💌WAYS TO CONNECT:  🌐 Website: https://pawsitiveprofit.com 📧 Email: support@pawsitiveprofit.com 📸Instagram: https://instagram.com/pawsitiveprofit 👍 JOIN THE PACK IN THE FREE FACEBOOK GROUP! http://tinyurl.com/4tud85fb 📺 YouTube: https://www.youtube.com/@PawsitiveProfit 🎙️Apple Podcast: http://tinyurl.com/5r225esm 🎙️Spotify Podcast: http://tinyurl.com/pb3srsch

🌟 SUPPORT THE CHANNEL: If you found this podcast helpful, don't forget to leave a review on Spotify or Apple Podcasts. Your support means the world to me! 🐾

🎵MUSIC LICENSE  Item Title:                      Stylish Driving Future Bass Item URL:                        https://elements.envato.com/stylish-driving-future-bass-KWGYXMK Item ID:                         KWGYXMK

💡 DISCLAIMERS: 👉The information provided in this podcast is for entertainment, educational and informational purposes only.

👉  I am not a licensed veterinarian nor a licensed pet nutritionist. I am a former dog treat business owner and dog mom who makes treats for her own dogs and loves sharing them with you.

🐾 About Pawsitive Profit: Welcome to Pawsitive Profit! Learn valuable tips and tricks to boost your business from Kara Brothers and make those tails wag with joy! Pawsitive Profit is your go-to resource for building a successful all-natural dog treat business. Join our community of passionate dog lovers and entrepreneurs to embark on your journey to pawsperity! http://tinyurl.com/4tud85fb