Rachel Allen is the owner of Bolt from the Blue Copywriting. She describes her work as mixing the neuroscience of communication with the art of great writing to help businesses take the cap off their income, impact and influence. We’re going to talk about publishing your book and who you’ll need on your team to succeed at it.

Timestamps

[00:01:14] Skills in book editing.
[00:04:23] Consistency in longer form writing.
[00:07:09] Struggles of first-time authors.
[00:09:43] Importance of cover design.
[00:13:19] Self-publishing vs. traditional publishing.
[00:16:33] Enhancing chances of traditional publishing.
[00:20:03] Advising on genre choices.
[00:22:24] Ghostwriting and book intimacy.
[00:25:38] Writing with emotional depth.

Find out more about Rachel at her website.

Creators & Guests

• Lee Schneider - Host
• Rachel Allen - Guest