This episode was originally published as part of the Restaurant Growth Podcast. It has been rebranded as part of The Pre-Shift Podcast as of January 2023. The information presented may no longer be up-to-date and may differ from the viewpoints and insights currently shared on The Pre-Shift Podcast.

Matt Plapp and his team have been to more restaurants than anyone. Since 2021, they’ve taken cross country to visit and document America’s best independent restaurants. And they’ve learned what separates successful restaurants from struggling ones.

Matt joins us on the Restaurant Growth Podcast to chat about:

• His career in radio advertising to restaurant marketing
• What 90 to 95% or restaurant are not doing—but should be
• A ton of creative ways to collect customer data
• The importance of storytelling
• Whether or not Matt has taken his van to Hawaii
• And more!

The Restaurant Growth Podcast is presented by 7shifts and hosted by DJ Costantino.

Meet Matt Plapp
First, I’m a husband to Christy for the past 20 years, then a father to Paige & Cole. Next I’m an AVID marketer, CrossFitter, Author, Speaker, Consultant & Business Coach. I’ve owned my marketing firm since 2008 and since then we’ve helped hundreds of companies market with a purpose, that purpose is ROI! Since 2016 our main focus has been to help independent restaurants and today we help restaurants all over the country.

I commonly get asked, “Matt what do you do”?

#1 I’m the CEO of America’s Best Restaurants. We help independent restaurants tell their stories, acquire customers and build sales momentum.

#2 I’ve written 3 books on restaurant marketing and my 4th is coming out late 2023

#3 I’ve personally traveled to over 1,000 restaurants to understand what works and what doesn’t, when it comes to restaurant marketing. CLICK HERE to see what I learned on that path.

#4 I’m the host of two podcasts. MPTV is my podcast talking to restaurant owners and fellow entrepreneurs. Restaurant Expert Roundup is the 2nd podcast where I interview authors and influencers in the restaurant business.

At the end of the day, I exist to help independent restaurant owners WIN! And this didn’t start yesterday. It started in 1999 when I first started helping restaurants working for WGRR 103.5 with radio advertising. By 2008 I had become an accidental expert in digital marketing and turned my attention to consulting. Fast forward to 2015 and I’d created an online marketing strategy that helped restaurants FINALLY see results with their marketing and build their customer database like never before.

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Credits
Host & Executive Producer: D.J. Costantino
Editor: Fina Charleston
Producer: Samantha Fung
Designer: Jake Sinclair