"First they ignore you, then they laugh at you, then they fight you, then you win" - not just in your life, but in the life of products as well. This is also exactly why some ideas take strong hold, and become trend-setters; while others bloom briefly before soon disappearing - all this and more in this episode based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

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The 31.5 Guy