"The internet is the world's largest library. It's just that all the books are on the floor." At first glance, you'd think the best-selling 20% of the products on sale in the internet are the ones that generate 80% of the revenue. In terms of profit, that might hold true, but when it comes to the overall turnover, it's the Long Tail that gets the last laugh. More about it all in this episode based on an excerpt from The Decision Book, by Mikael Krogerus and Roman Tschäppeler.

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