"It's not for you" - we are clearly not supposed to say that to anyone. But if you want to succeed, you must. Because in doing so, not only are your showing immense respect for those people who have been the target recipients of your product, but also those who have not - because then clearly you do not wish to waste their time convincing them that it is indeed for them. All this and more, in this episode, as a review of the book, This is Marketing, by Seth Godin.

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The 31.5 Guy