The inner(wear) reason for your body language
Of all the things that affect your body language, add a new one - the banian and underwear you wear! Yes, Dixcy Scott's recent campaign made by TBWA\India presents an interesting concept and delivers it very well too!
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan analyses the recent Dixcy Scott ad that has actor Rahul Dev walking into conversations of others wearing only his underwear... but for a very good reason!
Tune in to know more!
Check out the YouTube video here: https://youtu.be/FU64kO41TFE
Advertisement links:
DIXCY SCOTT: https://www.youtube.com/watch?v=c7llHwHNxN0&ab_channel=DixcyScott
DIXCY SCOTT: https://www.youtube.com/watch?v=OBhvy9tBAMc&t=2s&ab_channel=DixcyScott
DIXCY SCOTT:https://www.youtube.com/watch?v=ufYGTk7Qy5E&ab_channel=DixcyScott
LUX COZI: https://www.youtube.com/watch?v=XFrTGkYKMaQ&ab_channel=LuxInnerwear
You can follow Karthik Srinivasan on social media
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Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
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