In this episode, discover the art of persuasion and learn how to effectively influence others with the help of cutting-edge techniques from the field of neuroscience, FBI interrogation strategies, and forensic listening. Our guests, publicist Adele Gambardella and former FBI Special Agent Chip Massey, co-founders of The Convincing Company, talk to us about the science behind how people make decisions and gain valuable insights into how to tailor communication to appeal to your audience's subconscious mind. https://convincingcompany.com/

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