Episode 24- Lunaescent

The CEO Momcast

Jun 2 2023 • 51 mins

Raana had a very non-linear life! As a child, she constantly moved between two continents. She experienced a revolution and a brutal war. She started multiple businesses, designed clothes, modeled, went to law school, worked as an attorney, and eventually started her own law practice. She is a mother of two teenagers and a wife. She cares about the environment and women/human rights. She loves smart design and architecture. She believes that small decisions can lead to big changes.

Raana has always been a problem solver and inventor. As a preteen, shehad a notebook where she would draw and describe her latest inventions. It was called "My Book of Inventions." When her son was diagnosed with eczema and she could not find a suitable applicator to apply his steroid medication, her inner inventor kicked into action. She needed to know exactly how much medicine she was putting on his skin. However, using her fingers for application made it impossible to measure how much was getting absorbed by her fingers and how much medicine he was receiving. To make matters worse, the steroidal cream caused dermatitis on her own fingers which made everyday tasks painful. At the same time, she was frustrated by how inefficient her fingers were for applying the skincare products (especially oils and serums) and how much product was being wasted. These two personal needs, plus hearing similar stories from others, are what led to LUNAESCENT. After several redesigns, LUNAESCENT is now a multipurpose and versatile tool that is ideal for effective and hygienic application of skincare, as well massaging, depuffing, and more.