ED&I BODY Founder Edna Swart On Creating A Community-Focused Brand

Fashion Avenue

Aug 9 2023 • 59 mins

In this episode, I’m joined by Edna Swart, founder of transformative bodycare, skincare and wellness brand, ed&i. I first came across Edna while watching the New Zealand reality TV show, BossBabes and have been following her ever since. From dropping out of high school at the age of 15 to now running a successful business and living the dream, Edna is living proof that you can do whatever you put your mind to. I chat to Edna about how her childhood has shaped her into who she is today, how she got scouted for a reality show, and the story of starting ed&i and everything about the innovative products she’s created and continues to create today.

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