Lisa Ryan: Hey, it's Lisa Ryan. Welcome to the Manufacturers' Network Podcast. I'm excited to introduce our guest today, Robin Ritz. Robin is a creative visionary and owner of Record, a women-owned small business providing safety netting. Robin, welcome to the show.

Robin Ritz: Thank you, Lisa. Thank you so much for having me here.

Lisa Ryan: Please share your background and what led you to do what you're doing with Record.

Robin Ritz: I started in the office environment back in the 90s. My first job was cleaning offices. I used to role-play in an office when I was a child. I like signing checks and enjoy doing office things, so it's a natural fit. In the late 90s, I started working for a safety netting manufacturer. In 1995, Incord was started by my father and his partner, Bob Martin, and Mary Martin. I was able to come on and do some office management and get my get into the admin part of things on the side.

I was always interested in art and creativity. About 13 years ago, I became certified as a kaizen creativity coach. I found that balance between evoking creativity and honoring processes in the workplace and being in a manufacturing position. Combining that with the business and admin, I am a creative visionary today. I can incorporate all that love for honoring process but being creative and doing it in manufacturing.

Lisa Ryan: That's not something that you think a lot about his creativity in the work environment in manufacturing. You think of it as a much more gritty, get-the-job-done environment. That has helped you create a workplace that draws and keeps people. What are some of the things you are doing that differentiate you from what you hear about in manufacturing?

Robin Ritz: One of our guiding principles is that we're trying to be an exemplary employer. We focus on the employee experience. We focus on our corporate culture. We're focused on being the type of workplace somebody would want to work in so that manufacturing becomes secondary to that environment. First and foremost, working with people who are creative beings. Manufacturing gives us something to do at work.

But the environment we're trying to create is about empowering people to be creative, be forward-thinking, and show up as a whole person in the workplace.

Lisa Ryan: Well, returning to creativity, you're doing safety netting and custom solutions. What are some examples of your employees using their creativity and building those relationships with each other and the customers?

Robin Ritz: Every individual has their expression of their creativity so being able to empower employees, to say we want you to use your creative talents in the ways that come naturally to you. Some people might be naturally organized. Some people might be naturally outgoing. Other people are more in an observant role. Hence, by honoring the ways that creativity shows up for each individual, they can contribute in a way that is unique to them.

Therefore, making systems process improvements, based on a suggestion, because somebody already organized and sees a better way that it can be approached or bringing a tool that they have from experience outside the workplace. So they're able to say, hey, we could use this or apply this technique to this process because I've seen it work in other ways, so I think it's more about the openness for the input.

Then the creativity takes on a life of its own. It's not necessarily painting on a canvas or art supplies. Instead, it becomes creative, and you're creating the environment that you want to work in.

You're creating the changes that you want to see. You're creating your career path. You're building relationships with customers or vendors. So it embraces creativity in a way that says you can be...