Imagine you open up Instagram and you’re inundated with notifications.

Comments, likes, follows. One of you videos has gone VIRAL – it's the dream, right?!

But is the pursuit of virality in business marketing really all it's cracked up to be?

When I first started marketing my life coaching business through content, getting views was *everything* and going viral was IT.

And it didn’t take long before one of my Reels reached 10,000 views. A few  months after that, a TikTok hit 200,000 views. And the experiences are WILD, to say the least.

So from someone that’s “gone viral”, here’s what it’s REALLY like to get all those eyes on your business, and what it does as a result.

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